A booking engine that knows the right price in every city

A TV mounting company from California serves customers across very different areas, and labor, travel time and operating costs differ in every one of them. Competitors charge flat rates, which quietly kills the margin on every distant job.

The client needed more than a professional website: a custom booking system that prices each order by location automatically, stays profitable in every city and is ready for Google Ads and local SEO growth.

We designed and developed the site around a dynamic pricing engine. Pricing lives on three levels: city, service area and state, with travel costs calculated automatically, so when a customer enters an address the system applies the right rate on its own.

The booking is a guided seven-step flow: service, TV size, wall type, extra services, location, a real-time price, confirmation. The customer never waits for a callback, and the owner never quotes by hand.

Every booking that comes through the site is priced for profit automatically, whatever the distance or region. Customers see the exact cost in real time, with zero phone calls.

Expansion is now an operations question, not an engineering one: entering a new city means adding a pricing rule, and the same engine carries Google Ads traffic and local SEO growth across California and beyond.