How to add your business to ChatGPT: step-by-step guide

Step 1. Open Business Hub

Sign in to ChatGPT and go to chatgpt.com/business-hub (or open Business Hub in the side menu). Click Get started.

Step 2. Find or create your company

Enter the company name. If ChatGPT found it, select yours and claim the profile. If not, create a new one.

An online business can create a new profile. A local business in the US (a storefront, an office, visits to the customer) can for now only claim a profile that already exists in ChatGPT.

Step 3. Enter your website

Enter the company website address and click Continue. A preview of the card appears on the right right away: this is how ChatGPT users will see it.

Step 4. Confirm that the website is yours

ChatGPT will show a TXT record with three fields: Type, Name or host, Value. You need to add it to the domain’s DNS:

1. Open domain management at your registrar (for example, in GoDaddy: Domain → DNS → Add New Record).
2. Record type: TXT.
3. In the Name/Host field paste the value from ChatGPT (openai-business-profile).
4. In the Value field paste the whole long code from ChatGPT. Leave TTL at the default.
5. Save, go back to ChatGPT and click Verify domain.

Tip. The code has an expiry time (about a day), so add it right away. A DNS update can take from a few minutes to a couple of hours. If the check fails, wait and click again. Do not delete the record after verification.

Step 5. Choose a category and describe your business

Choose a category from the list and add a short description. ChatGPT uses it in answers to users.

Tip. The description limit is about 300 characters. Write in English: that way English-speaking customers will find you too. State what you do, for whom, in which region and in which languages you work.

Velvetyweb is a web design and marketing agency for US businesses. We build websites and run Google Ads, Meta Ads and SEO as a turnkey package, plus AI search optimization (AEO) so businesses get recommended in ChatGPT. Niches: construction, home services, memorial. English, Russian, Ukrainian.

Step 6. Add contacts

Enter a phone number and email for customers. The fields are optional, but with them it is easier for a customer to contact you right from ChatGPT. It is better to use an email on the company domain.

Step 7. Submit the application and complete verification

After you submit, OpenAI reviews the application and emails you the decision. Then a Complete verification with Persona button appears in the dashboard: this is an identity and company check. You may be asked for:

1. an ID document;
2. business registration details (for a US company, the EIN);
3. confirmation that you are authorized to represent the company.

After approval the profile gets a blue checkmark and the remaining features open up.

Step 8. Fill in the profile

After verification you can change the website, description and category, and upload a logo and a cover. Stores fill in the delivery and return policy and connect a product catalog: through Shopify, a CSV file or a feed link with prices and availability.

A service business does not need the catalog yet. What matters is an accurate description, category, logo and contacts.

Step 9. Watch the statistics

The dashboard shows statistics for the last 28 days:

1. Mentions: how many times ChatGPT referred to your website in answers;
2. Website visits: how many people clicked through from ChatGPT;
3. Topics: which questions you are found for.

The data is aggregated, with no access to users’ conversations, and appears only after a minimum volume is reached.